World Theatre Day was created by the International Theatre Institute ITI, the world’ s largest organization for the Performing Arts, and was celebrated for the first time on 27 March 1962. Ever since, each year on the 27th March (date of the opening of the 1962 “Theatre of Nations” season in Paris), the day is celebrated on a global scale. One of the most important actions is the circulation of the World Theatre Day International Message through which, at the invitation of ITI, a figure of world stature shares his or her reflections on the theme of Theatre and a Culture of Peace. The first World Theatre Day International Message was written by Jean Cocteau.
John Malkovich giving his message at UNESCO on the 22nd of March 2012, on the occasion of the celebration of the 50th anniversary of World Theatre Day. The event was organized by the International Theatre Institute (ITI).